Different Types of Online Social Exchanges: Effects on Online Sellers’ Sales Performance
Published in Information & Management, 61(6), 2024
Using machine learning to classify online interactions, this study examines how exchanging tangible assistance and knowledge relates to e-commerce sellers’ sales performance.
Recommended citation: Chen, Y., Boh, W. F., and Mo, J. (2024). "Different Types of Online Social Exchanges: Effects on Online Sellers' Sales Performance." Information & Management, 61(6), 104003.
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