About

I am an Assistant Professor of Information Technology and Business Analytics in the Department of Information Technology, Analytics & Operations at NC State University’s Poole College of Management.

My research examines the economic and managerial questions created by digital platforms. I study how people and organizations participate in open innovation, crowdsourcing and online labor markets, as well as how social media and AI-enabled services shape stakeholder behavior and welfare.

Research

My current interests include:

• Digital platforms and online marketplaces
• Open innovation and crowdsourcing contests
• Online labor markets
• Social media advertising and online communities
• AI-enabled services and human–AI interaction

I combine applied econometrics, experiments, machine learning, large language models, text mining, and image analysis in my work.

Explore my research View publications

Selected work

• Sponsored Tasks and Solver Participation in Crowdsourcing Contests — Information Systems Research, 2026
• Framing of Seeker-Generated Information and New Solver Participation in Open Innovation Contests — Information Systems Research, 2025
• Different Types of Online Social Exchanges: Effects on Online Sellers’ Sales Performance — Information & Management, 2024
• Competing Tasks and Task Quality: An Empirical Study of Crowdsourcing Contests — MIS Quarterly, 2021
• Know When to Run: Recommendations in Crowdsourcing Contests — MIS Quarterly, 2018

Education

Ph.D. in Management Information Systems
The University of Texas at Dallas

Contact

Poole College of Management
NC State University
Raleigh, NC 27607
jhmo3@ncsu.edu